In this episode, Lorna Borenstein shares how Grokker has evolved into a powerful platform that uses AI to help us stay connected and healthy, why they decided to go with an open system instead of utilizing the directory model they started with, and how Grokker empowers individuals to take ownership of their own wellness. Grokker’s vision is to make your health both accessible and welcoming.

If you’re curious about the future of digital wellbeing, the role of AI in personal health, and how to build tools that truly empower people, this is an episode you won’t want to miss.

In this episode, they talk about:

Grokker uses AI to help us stay connected and healthy
Directory models versus open systems in the vendor ecosystem
How Grokker helps empower people to take their wellness into their own hands
The implementation that will help people the most and lead to the most ROI

A Little About Lorna and Grokker:

Lorna Borenstein is the CEO and Founder of Grokker, the award-winning innovative engagement engine that powers both life-changing outcomes for employees and the results Fortune 1000 clients demand. Supporting millions of employees in over 135 countries on any device, Grokker is trusted by industry leaders, including Boston Children’s Hospital, CVS Health, Delta Air Lines, Dominos, eBay, G.E., MGM Resorts, Pfizer, Target, and more.

The idea for Grokker came to Lorna Borenstein while on a multi-year sabbatical, traveling the world with her husband and three children. Hoping to use the internet to practice yoga and fitness while on vacation, she became frustrated with the lack of high-quality instructional videos available, as well as the difficulty in finding videos in one place. In 2012, Lorna founded Grokker.com, the on-demand wellbeing solution you can access from anywhere, anytime, on any device.

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