What Is the Value of Your Business?

A big part of that is actually who we are as well as things like our social media presence. He did think that that would be taken into account, but you can't do that because business valuations are based on income. It's just a very mathematical, you look at the income streams, you put a value on it and that's the way it went. And I also to your point, Jordan, I don't think my business has any resale value because my business is me, right? If you take me out of the business, what's left of the business?"