373: Dr. Robert Cialdini On Using Influence And Persuasion To Grow An Ecommerce Brand
The My Wife Quit Her Job Podcast With Steve Chou
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The Seven Persuasive Principles
Bob Greene talks about the seven persuasive principles. He says people want to give back to those who have first given to them. The principle of reciprocity applies in every human society, he says. This can be used on line by providing a white paper or some other piece of information that increases outcomes for customers and clients.
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