E95: Sam & Aidan are talking CASH!
The Careless Talk Climbing Podcast
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Navigating Climbing Sponsorships: Balancing Skill and Marketing
The chapter delves into the complex world of climbing sponsorships, exploring the balance between an athlete's climbing abilities and their marketing appeal. It discusses the value climbers offer to sponsors based on social media presence and content creation, highlighting the importance of quality over quantity. The conversation also touches on the disparity in salaries between climbers and the significant advertising budgets of big companies, emphasizing the challenges climbers face in making a living in the sport.
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