Selling to Your Audience

There's a difference between selling to your audience and selling your audience to other people. You can succeed either way, but I think it's really important to think about that because all the other decisions you make are in terms of where your focus is initially. So right now I did, I'm going two different directions. It was a conscious effort to like, let me not say sign up for this course for $39 because I see that a lot. Just for an online course. so I thought, let me build the audience and maybe the B2B business model would be a better route.