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What Makes Some Seltzers Sparkle? (Reheat)

The Sporkful

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The Rise and Fall of La Croix

This chapter explores the history and transformation of La Croix from a beer company to a trendy sparkling water brand, highlighting its cultural appeal and nostalgia. It contrasts La Croix's initial popularity and subsequent decline with the emergence of competitors like Spindrift, culminating in a taste test competition that reveals changing consumer preferences.

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