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The Innovators Dilemma

What You Will Learn

CHAPTER

The Little Guys Are Best Positioned to Take on the New Market

The little guys are best positioned to take on this challenge because really, it's not about executing. They know that any disruptive technology is going to be wrought with failure. The established firms views down market and the entrance firms views up market. From down looking up, you look youd seein gold and cran eels. And from the top, looking down, you ju seein crid and giks and nerds and losers"

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