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How The Weeknd’s “Blinding Lights” used retro sounds and modern bass to break every record

Switched on Pop

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The Deep 808 Drum Machine

Ariana Grande's new single, "I Don't Wanna Be Loved," has a deep 808 bass. The sound can be heard most prominently in the world of hip hop and trap. It was used to make an 80s kind of production sound totally modern. There are also non-musical factors that helped drive this song up the chart.

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