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Network Effects
I think network effects are very clear I think for consumer businesses right like especially social media and they just buy the audience. It isn't really a source of mode that I've ever thought about much for our business because I think switching costs is a much more relevant one. The overall value of the entire service or the entire product increased the more people are using it so you know an example of that is something like the telegraph or electricity telephones the internetRight there are massive massive network effects there social media the more people use a particular app the more useful it's going to be to me assuming I want to be around those peopleYeah we're not gonna talk about how I've muted 90%