Season 2 of the Productea, product-led growth! April is an expert in positioning and she graced me with her presence to talk about it. Turns out we are quite fun together and spilling the tea with her was incredibly fun. She even managed to interrupt me at times.
“Creating a safety net for me messing up unlocked me”
What an incredible time and learnings she shared in her typical direct way.
Timestamps:
0:00 April’s Introduction
02:30 What do people get wrong about you April?
04:15 April’s path to consulting and being empowered because of choice
07:20 April interviewing Leah. What has changed in the last 2 decades in our industry
09:30 How startups used to be built in the past vs. today
12:00 The effect of venture capital being everywhere
14:30 Positioning vs Messaging
18:30 The fear of having to “decide” to serve certain customers and how to get around it
25:50 Hacks vs. scaleable, repeatable tactics
30:10 Charging for leverage instead of scarcity
33:00 How do you deal with impostor syndrome?
33:20 Putting others on a pedestal
39:10 The one advice April wished she had earlier in her career
44:15 What trend do you see in the industry that you bet on? “Growth Hacking”
47:00 Trying to copy things instead of thinking about what you can sustain
Shownotes
April Dunford: Obviously Awesome (Amazon)
Rise & Trout: Positioning the Battle for your Mind
Connect!
April’s Linkedin: https://www.linkedin.com/in/aprildunford/
April’s Website: https://www.aprildunford.com/
Connect with Leah: https://linktr.ee/leahtharin
Send us a text
Leah on Linkedin / Twitter / Youtube
