MBA2521 Extended Interview: Andy Morgan – Creating a Highly Successful Niche Business
The $100 MBA Show
Navigating the Japanese Fitness Market
This chapter explores the challenges and experiences of establishing a fitness coaching business in Japan, including initial failures and the need for cultural adaptation. It highlights the importance of niching and understanding the target audience, leading to successful business strategies and better client outcomes. Additionally, the chapter discusses effective email management and communication strategies that enhance the coaching experience for both clients and coaches.
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