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14min chapter
Die Spotify Story | Krieg der Streamer | 3
Kampf der Unternehmen
Innovationen und Konkurrenz im Streaming-Markt
In diesem Kapitel wird die strategische Vision von Spotify zur Verbesserung des Hörerlebnisses durch Datenanalyse und personalisierte Empfehlungen behandelt. Zudem wird die Konkurrenzsituation mit Apple Music und die Herausforderungen vor dem Börsengang thematisiert.
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