Deliberately Designing Culture for Creativity and Innovation
Engineering Culture by InfoQ
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Innovation and Funding a Product
Anyone in the company can have a vision of a product or something that solves a problem. And then step two is, what is the addressable market? What market share can we win with that product? And so that the investment and the chances of winning a reasonable share of market would justify the investment. If it passes all those things, there's like five of us that make a decision, then we fund it. We're just a big believer in fee. Bat ike, we hunters that believe in the design code and iterating and getting fee back before you cold. So we prototype it, get fee back with other team members, with customers, with partners, and before a huge
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