The Toronto Star published an article about freshy, a virtual cashier service. The company was accused of taking Canadian jobs and outsourcing them to workers who were making much less than Canadian minimum wage. Freshy decided that their best course of action was to just keep their head down,. basically say nothing and wait for the outrage to pass. There was no big boycott. A couple of weeks after the article came out, the CEO of Freshy stepped down and he spun that entire virtual cashier idea off into its own company. He and his co-founders named that company, Percy.