The Importance of UX in a Brand

UX person at the top, always. For sure. I'm also worried about the UX, but I mean, I'm only being on this position for three weeks. So I can tell it is, but I just wanted to kind of bring out the formality of it. And we have someone who's working with it. Oh, yeah. It's book used. Yes, exactly. The thing with the brand also is very important, I think. If the internet is really bad and you have a brand that talks about that we have forefront of technology, we have to have an excellent user experience. Right. Exactly. As the other future employees who want to work with are excited.