The Longevity of My Ideas on Pinterest

4min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

In January 2023, when I checked in over the course of that month, I had 2.5,000 impressions, just over a hundred engagements. And remember the stat that actually matters to me, six outbound clicks. My idea pins are definitely getting the most engagement, but the longevity just isn't there. Pinterest is starting to operate more and more like social media platform.

Sometimes, we learn through trial and error, babes.

Last season I was optimistic about what Pinterest could do for my small business. So I invested a little time, a lot of effort, and a few thousand dollars into pins on the platform.

But after giving it a go… I have some new thoughts.

Tune in for my freshest take on the effectiveness of Pinterest as a small business marketing strategy, including:

The data from my personal experience with paid Pinterest ads
How Pinterest is morphing into a social media platform
The price leap oversight in my strategy
The importance of keeping an experimental mindset

👋 Thinking of leaving social media? You don't have to go it alone! Download our free Leaving Social Media Toolkit today.

🌈 Want support building a successful, sustainable business without relying on social media? Join The Interweb — our affordable, annual membership for creatives, artists & business owners, who want to share their work & make money without social media. ✨

.
.
✿ What if you could support your clients without over-extending or burning out? Join Trauma Informed Foundations with Jess Jackson, October 9-30. (sponsored)