#1 The Negotiation
Winning the Challenger Sale
00:00
Do You Have a Cushion Built in to Drive Down Price?
A big part of what I think we see in Challenger is authenticity. It can be helpful to make sure that you do have that wiggle room and to just be aware that that's likely an interest of the counterparty. And so I would err on the side of authenticity, right? Revenue, increased cost savings, or expensive decrease.
Transcript
Play full episode
