Exploring the Impact of Short Form Video Content on Podcasts

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Today we’re talking about podcasts. If you’re thinking, “Podcasts?! Who the heck still listens to those? This is the age of TikTok, anything longer than 30 seconds is blasphemy. People have the attention span of Squirrels now, come on!” 

Well, would it surprise you that over ⅓ of Americans (that’s 104 million people) listen to podcasts regularly?

You’re seeing massive companies like Spotify spending hundreds of millions of dollars to acquire upstarts like Anchor, a free podcasting platform, and Gimlet, a producer of podcasts.

But the thing that kinda sucks about podcasts is it’s hard to find them (unless one of your friends tells you, “yo, you gotta check out this dope new podcast I just found all about underwater basket weaving!”)

Enter: YouTube and even TikTok & Instagram Reels for that matter.  You’re now seeing an explosion of podcasters starting to leverage Video.  YouTube even launched a dedicated podcasts homepage recently.

So I dunno about you but I’m feeling pretty confused. Now this is gonna be kinda meta because when I was figuring out how to launch this podcast that you’re listening and/or watching right now, I thought to myself, “do I really wanna complicate things by adding video?  That way I can just record all the episodes in my PJs!”

So, I realized I needed to call upon some experts to settle this debate once and for all.

So I rang up Jay Clouse, founder of Creator Science, host of the award-winning, 1M downloads in 18 months, Creative Elements podcast. Which by the way, was recently completely reimagined as a Video Podcast.

But in the other corner, we have Joe Casabona, Podcast Coach & Producer who helps podcasters become business owners at Podcast Liftoff, he creates online courses for LinkedIn Learning, and hosts a podcast called How I Built It. And Joe feels pretty strongly that video killed the podcast star.

So by the end of this episode, you’ll know:
1. Whether or not launching a video podcast is the right move for you as a creator
2. How to speak with brands & sponsors to make more money with your Video or Audio podcast
3. Honestly the only thing I care about: who’s a better Creator Debater, Jay or Joe?

Follow our guests 👇
Jay Clouse
Jay's site: https://creatorscience.com
Jay's Podcast: https://www.creativeelements.fm
Jay's YouTube:  @CreatorScienceYT  
Jay's Twitter: https://twitter.com/jayclouse
Creator Science Lab (affiliate): https://join.creatorscience.com?ref=creatorwizard

Joe Casabona
Joe's site: https://podcastliftoff.com/debate
Joe's Podcast: https://howibuilt.it
Joe's Twitter: https://twitter.com/jcasabona

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