Navigating AI Ethics and Accountability

This chapter examines the changing landscape of technology accountability, focusing on user tracking, AI-driven profiling, and the evolving dynamics of search engines like Google and Bing. It highlights the ethical challenges posed by AI-generated content, plagiarism concerns, and the responsibilities of tech companies in ensuring transparency. The discussion also explores Microsoft's strategic investments in AI and the implications of centralized ethical control in the context of governance and social media platforms.