The "What is Money?" Show cover image

The Psychological Tools of CIA Operatives with Andrew Bustamante (WiM328)

The "What is Money?" Show

CHAPTER

The Power of Coercion

The most valuable thing to understand is that you never want to exploit the dirt. What you always want to do is sell them the hope behind the dirt, right? "When a client lets you into their secret life for any reason, their secret fears or shame or guilt about their business ... they love you for it"

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