Evolving Brand Dynamics in Fashion

Ana is a widely read columnist, public speaker, and the World's Most Influential CMOs by Forbes. She earned her Doctorate in Sociology and Masters in Media Studies, and she’s held the Chief Brand Office position at fashion brands such as Rebecca Minkoff, Banana Republic, and Esprit.

In this engaging conversation, Gavon interviews Ana Andjelic, a renowned strategy executive and author. She discusses her journey rising up in the ranks of the fashion industry. As a CBO, she stresses the importance of cultural influence and why a portfolio approach is the next evolution in creative career building.

Order her upcoming book Hitmakers!

Chapters

00:00 Introduction to Ana Andjelic

02:59 The Importance of Knowledge Sharing

05:38 Cultural Influence in Brand Strategy

08:42 Ana's Journey in the Fashion Industry

11:48 The Role of a Chief Brand Officer

14:41 The Narrative and Aesthetic of Branding

17:30 Rebranding Success Stories

20:34 Balancing Creativity and Data

23:39 Sustainability in Fashion

29:25 Hierarchies and Power Dynamics in Fashion

35:20 Personal Style and Fashion Philosophy

38:25 Advice and Career Reflections