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8min chapter
EP18: Ana Andjelic: Insights from a Chief Brand Officer
The Right Hype Podcast
Evolving Brand Dynamics in Fashion
This chapter explores the complexities of brand hierarchies, distinguishing between brand size and relevance, particularly in luxury fashion. It highlights the influence of younger generations and trends shifting decision-making towards diversity and equity, showcasing efforts like those seen at Copenhagen Fashion Week. The conversation also reflects on personal style, consumer behavior, and career advice, emphasizing the importance of embracing change and the emotional connections we have with our clothing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode