4min chapter

Acquired cover image

Uber CEO Dara Khosrowshahi

Acquired

CHAPTER

Uber's Supply Acquisition Cost Is Bigger Than Demand Acquisition Cost

Uber lost $3 billion the year before going public. The company says it is a supply led business at this point. During softer economic times, you get more drivers coming into the platform. Uber's top economist would say that we actually don't control the price to the consumer.

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