Will Barron: Mastering Sales Fundamentals and Managing Fear
Make It Happen Mondays - B2B Sales Talk with John Barrows
Ethics and Evolution in Sales Strategies
This chapter examines the tension between ethical selling practices and the pressure to succeed in the sales industry, highlighting a conversation with an Uber driver involved in solar sales. The discussion critiques deceptive tactics, explores the impact of personal values in sales, and emphasizes the need for adapting to shifting buyer behaviors. Additionally, it reflects on the diverse philosophies of prominent sales figures while advocating for a return to fundamental sales practices for long-term success.
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