S17EP02: Branded with Rich Litvin - The Aaron Caulfield Podcast
1 Insight
The Single Point of Leverage
The single point of leverage is an interesting phrase. I got it from a lunchy only book, actually. The thing that will screw you up is the one person who's like angry or doesn't want to be there. If you get that, you kind of like win the whole room,. so to speak, because people trust you and it's safe and all of that. That can be a tool that you teach is a principle that you talk about. You know, at some point you'll have a number of principles.
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