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286 - What the Fear of a Recession Means for B2B Go-To-Market Teams | Demand Gen Live S2 x79

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Is There a Recession Proof Marketing Strategy?

We have a question from our youtube live stream, which always gets me really excited. So i'll asked on their behalf. Is there a recession proof marketing strategy to start thinking about now that we are almost certain to experience one? It's solid fundamentals of what you should be doing in marketing to day. I don't think tha ould call it a recessionproof strategy, but it's pretty bullet proof,. Like recession proof to me means that like, no matter what’s going on in the world, thi strategy is going to just like, blow it out and work.

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