The Shift in Gym Marketing Strategies

In this engaging discussion, host Eric welcomes back renowned fitness entrepreneur Mark Fisher, exploring the evolution of Mark's ventures over the past two years. Mark discusses his reduced operational role in Mark Fisher Fitness, the challenges and successes of the company's Zoom workouts, and the potential need for relocation due to post-COVID challenges in New York. He also introduces Alloy, his franchise gym model, and Business for Unicorns, a consulting and coaching company helping gym owners. Mark shares insights on changes in gym marketing, emphasizing the transition from early organic strategies to the current reliance on paid digital ads, and underscores the importance of diverse marketing tactics. The conversation also touches on the state of the fitness profession, its challenges, and the opportunities for growth through innovative business models. Mark closes by sharing future plans and his commitment to supporting the fitness industry's evolution.

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