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GENEROSITY: How Simple Acts of Kindness Can Change the World

The Next Big Idea

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The Science and Power of Generosity

Exploring the instinct for generosity in humans and its evolutionary roots, this chapter discusses how giving had reciprocal benefits in early human societies. It highlights the asymmetry of generosity and its in-group specificity, advocating for expanding perceptions through storytelling. The transformative power of small changes in behavior towards enhanced generosity and reframing it as a happiness strategy are key themes discussed.

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