898: B2B Marketing Unstuck, with Chris Walker
Sales Strategy & Enablement by Revenue.io
00:00
How to Get a 100 % Conversion Rate on Your Leads
The difference is not necessarily about the marketing, it's acknowledging that your lead sources have dramatically different conversion rates based on how someone gets to you. So we just what we call split th funnel between low intent and high intent. And if you have a clean funnel, you will win those at seven to 12%. If you're an established company with cor market tract in your i c p, and you get people to do that, and you have a queen funnel, you win thoese at 7 to 12 %. But companies spend all their time generating low intent leads to do tela prospecting. They generate low intent leads in high volume, like i said, contents indication, blinked and ads
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