The Rise and Impact of TikTok

This chapter examines the origins and evolution of TikTok, shedding light on its creator's previous experience in UI design and short-form educational videos. It discusses the app's influence during the COVID-19 pandemic, the intricacies of its algorithm, and the relationship between Western apps and Chinese governmental control. The chapter also explores how the dynamics of content creation and consumption have shifted, impacting both creators and audience engagement.