How Much Does It Cost You to Make a Million Dollars?

When you actually share your costs, i think that's more respectable and transparent. I agree with you. If you're only sharing your gross numbers, it's fake transparency. You're playing a marketing game. The privacy first analytic space is actually quite good, if you're willing to come into it. But at the same time, i the reason i don't care about it is because it's absolutely, really hard to build and sustain a privacy first analytics company.