
Helping marketers peek inside consumer minds | Ranjan Kumar @ Entropik
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How Much Does It Cost to Do a Campaign?
A brand in India is doing a typical hundred fifty respondent kind of such a project minus technology and all just the usual quantitative and qualitative interviews. They're spending about seven to eight lakhs testing out one advertisement or one of these things. What I'm asking is pay fifteen thousand dollars as this license and then use everything else. My project is seven fifty year project which is not even fifty thousand rupees. It's close to about sixty thousand rupee. So like to like was it becomes effectively a thirty percent kind of a price seventy percent kind of saving overall. With lot more tech lot more insights lot more everything right.
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