Health Care Marketing - I've Had a Crash Course in Regulation Marketing

Health insurance is highly regulated and everything that we market particularly for government sponsored programs like Medicare and Medicaid all has to go through the centers for Medicare and Medicaid before everything we put out there. So you have to be very thoughtful about your campaign build so that you're baking in that review and approval. We did an infomercial for this falls campaign that was not approved until november so we were halfway when it came out. It's a process that all of health care is going through in terms of that customer experience or patient experience are they a patient when they're paying their bill? "I've certainly had a crash course in regulatory marketing with the addition of the health plan," he says