For most individuals it's highly accessible. But also an interesting concept that's been evolving over the last ten years is this area around accessibility, in terms of the bio accessibility. So yes, you can pick up your phone and in ten minutes, you could probably have something delivered on a to your house with goodness knows what kind of food in it. And we know that this is detrimental for lots of different reasons. Given how clever our bodies are at maintaining this set point in our weight, in maintaining and preserving energy, we are kind of fighting ar losing battle to a certain extent.

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