Your Opinions Change, Your Model Changes

i like to bring my guests back periodically because, i mean, those are my favorite episodes. Their business always changed. Like one of my friends, becca, tracy, she literally said in her first episode, i will never go evergreen. And then in the next episode, years later, it's all about how she went evergreen. I love it. You don't have to shift who your audience is, necessarily, but you just might shift how you serve them.