2min chapter

Behind the Craft cover image

Inside Duolingo Unhinged Growth to a $500M Business | Cem Kansu (Duolingo)

Behind the Craft

CHAPTER

Embracing Unconventional Branding in Product Development

This chapter explores the distinctive branding philosophy of a language-learning app that embraces the concept of being 'unhinged' as a positive attribute. It highlights how this unconventional mindset fosters creative decision-making and encourages a playful, innovative workplace culture.

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