AI is going to kill so many different brands and level up so many community based brands.

Kipp and Kieran are joined by Greg Isenberg (CEO & Co-Founder at Late Checkout) to dive into how to integrate community into your company. Learn more on effective strategies for growing a business through community, the TRIBE framework, why there’s a difference between audience and community, how to turn customers into raving fans, and why community equity is more important than brand equity.

About Greg Isenberg

Greg Isenberg is the Co-Founder of Late Checkout, a web3 and community product studio and agency that designs, creates, and acquires internet communities. He is also a growth advisor at TikTok and a venture partner at Indicator Ventures, a tech venture fund. Previously, Greg was the Head of Product Strategy at WeWork, the founder/CEO of Islands, a messaging/community app acquired by WeWork, and the Founder/CEO of 5by, a leading video discovery app acquired by StumbleUpon. He helps build marketing and web3 strategies, communities, and technology products for brands like TikTok, FedEx, NASCAR, TechCrunch, and WordPress.