What startups can learn from enterprise corporate messaging — Sara Varni’s lessons from Salesforce & Twilio
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Is There an Example From Twilio or Salesforce?
I was really lucky to work at Salesforce and Twilio both at really interesting points of their growth. It's just a natural evolution as the platform evolved that their message had to evolve with it. So, going through a similar exercise here at attentive, we primarily sell SMS marketing software to e-tail and e-commerce brands. Over time, I know that our product line or our platform will evolve to cater to more and more use cases. But I think you have to identify where are you in terms of product maturity,. You need to think about where you're going to go because you don't want to get over your skis and over-promise with what you're going
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