Micheal: Marketing is about keeping people going back to your site. He says you have to keep growing and growing the audience that consumes the free stuff, knowing that you just meed a fragment of them to buy the pay stuff. You're passively selling socia by not looking at the camera right now but it's amazing what can happen if you focus on creating this converceience. Michael: It doesn't take one million true fans; it takes those one thousand true fans,. And then the referl engine. I mean, that kind of referl and gine is going to wark fire nation when you develop that loyal following. We've been hosting our courses on think

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