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Bloomberg Businessweek Weekend - February 16th, 2024
Bloomberg Businessweek
The Importance of Language Immersion and the Growing American Market for Greek Tourism
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This chapter discusses the significance of immersing oneself in a country to learn the language and explores the increasing number of Americans traveling to Greece. The speaker highlights the importance of language immersion and interviews the US CEO of Babble, Julie Hanson, while also discussing the efforts of the country's Minister of Tourism to attract more American tourists.
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