Daily Variety – Box Office: ‘The Running Man’ Stumbles as ‘Now You See Me’ Conjures the Win; Focus Features Chief Peter Kujawski on Moviegoing and Fandom Psychographics
Strictly Business
00:00
Are These Films Targeting One Audience or Many?
Cynthia asks about audience targeting and Kujawski details using psychographics rather than four quadrants for distinct adult film audiences.
Play episode from 12:00
Transcript
