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Amazon and Shopify - What's the Magic of Titan?
The last year has been a challenging time to be a consumer FinTech company. We've seen on both sides Amazon building storefronts within Amazon and even Shopify today is helping their customers with customer acquisition as well. I think we're really excited about partnerships. But like you said, we're not too excited about the rat race of paid social acquisition or even things like SEO. It just they're very long dated. And so would behoove any other entrepreneurs to try to find more novel ways that really fit their product.