Interview: Phil Graves, author of Consumerology, on the hidden flaws of market research
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Power and Challenges of Live Testing in Market Research
This chapter explores live testing as an effective approach for gathering authentic consumer data in market research. Through practical examples, like the packaging trials for an orange juice brand, it discusses the complexities of these tests and underscores their value over traditional surveys.
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