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Marketingland Special Episode: The Role of Events in Modern Marketing, with Julius Solaris

The Marketing Millennials

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The Transformative Power of Events in Marketing

This chapter delves into the resurgence of events in marketing post-pandemic, showcasing their strategic significance for CMOs and marketing teams. It highlights how virtual events have evolved into pivotal platforms for measurable impact and ROI, while in-person gatherings enhance networking and connection. Moreover, the chapter emphasizes events as essential spaces for professional development and the creation of valuable content that resonates on social media.

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