16min chapter

Muscle for Life with Mike Matthews cover image

Adam Schafer on the Keys to Building a Successful Business

Muscle for Life with Mike Matthews

CHAPTER

Fitness Meets Entrepreneurship

This chapter explores the synergy between fitness and business as the speakers share their journey with Mindpump, a company dedicated to promoting health while supporting fitness professionals. They discuss the significance of credibility, the challenges of balancing business growth with a wellness mission, and strategies for creating valuable products. Additionally, they introduce a specialized training course designed to equip personal trainers with essential skills and business acumen, focusing on community feedback and ongoing evolution for sustained success.

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