The Future of Cartography

To be able to do that on scale requires certain software. To take more different types of cartography and put into these digital maps requires much better tools than we have. If you are unhappy with maps, if you're unhappy with the map you're using that's a great place to start. But I think a key thing with any of this is if it's involving business you've got to be focused on your customers. That's what your customers need. And if you don't have any customers yet then think about what it is you need.