Mattress Mack: Most of the work you do each day is likely reactive. When working on a startup, your goal is to be different. The way to build a business is to split the work and focus on things that have a 10% chance of working. Un comfortable stuff requires willpower; I'm most creative before the sun rises in the morning.
Most entrepreneurs spend the majority of their time doing things that, even if they work, won't make a meaningful difference. Our default state is reactive, iterative work. To be a successful founder, you need to do things with the potential for asymmetric upside. Today, we talk about how to identify and incorporate tasks each day that - if they work - will fundamentally change your business. Today, we teach you how to think big.