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EP 64: Jay Simons (GP, BOND Capital) On How Product-Led Growth Turned Atlassian into a $40B Company

The Logan Bartlett Show

CHAPTER

The Role of Product Marketers in VC Growth

In product-led growth, like inside of Atlassian, the product marketers really were the main person around a huge chunk of the customer journey and kind of acquisition and engagement funnel. "There is something nice to that being the product," he says. 'When it's built right that's how it works'

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