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The Role of Product Marketers in VC Growth
In product-led growth, like inside of Atlassian, the product marketers really were the main person around a huge chunk of the customer journey and kind of acquisition and engagement funnel. "There is something nice to that being the product," he says. 'When it's built right that's how it works'
Jay Simons is a General Partner at BOND Capital and former President of Atlassian. Jay ran Atlassian between 2012-2020 taking them from pre-IPO to about $3B in revenue. Jay is known for being one of the earliest SaaS leaders to adopt and implement a product-led growth strategy.
In this episode Jay shares his background, stories from the early days at Atlassian, building two products at once (Jira & Confluence), and his philosophy on management and leadership. Jay has since joined BOND Capital investing alongside Mary Meeker - he shares his investment strategy and what BOND looks for in the companies they invest in.
(0:00) Intro
(1:19) Welcome Jay Simons
(10:15) BEA Acquired by Oracle
(14:19) Joining Atlassian
(16:58) What was the company growing at when you joined?
(22:10) Divorcing the success from the tactics
(34:48) Control your destiny of what the market is going to take
(40:22) How do you orient your team?
(46:42) Having two products early on
(55:07) Seeding the community
(1:07:29) Crucible moments at Atlassian
(1:22:11) Path to advising
(1:33:28) Soft diplomacy in decision making
Mixed and edited: Justin Hrabovsky
Produced: Rashad Assir
Executive Producer: Josh Machiz
Music: Griff Lawson
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Apple Podcasts: https://podcasts.apple.com/us/podcast/three-cartoon-avatars/id1606770839
Spotify: https://open.spotify.com/show/5WqBqDb4br3LlyVrdqOYYb?si=3076e6c1b5c94d63&nd=1
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9zb0hJZkhWbg
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Follow on Socials
📸 Instagram - https://www.instagram.com/theloganbartlettshow
🐦 Twitter - https://twitter.com/loganbartshow
🎬 Clips on TikTok - https://www.tiktok.com/@theloganbartlettshow
About the Show
Logan Bartlett is a Software Investor at Redpoint Ventures - a Silicon Valley-based VC with $6B AUM and investments in Snowflake, DraftKings, Twilio, and Netflix. In each episode, Logan goes behind the scenes with world-class entrepreneurs and investors. If you're interested in the real inside baseball of tech, entrepreneurship, and start-up investing, tune in every Friday for new episodes.
Executive Producer: Rashad Assir
Producer: Leah Clapper
Mixing and editing: Justin Hrabovsky
Check out Unsupervised Learning, Redpoint's AI Podcast: https://www.youtube.com/@UCUl-s_Vp-Kkk_XVyDylNwLA
🎙 Listen to the show
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-logan-bartlett-show/id1606770839
Spotify: https://open.spotify.com/show/5WqBqDb4br3LlyVrdqOYYb?si=3076e6c1b5c94d63&nd=1
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9zb0hJZkhWbg
🎥 Subscribe on YouTube: https://www.youtube.com/channel/UCugS0jD5IAdoqzjaNYzns7w?sub_confirmation=1
Follow on Socials
📸 Instagram - https://www.instagram.com/theloganbartlettshow
🐦 Twitter - https://twitter.com/loganbartshow
🎬 Clips on TikTok - https://www.tiktok.com/@theloganbartlettshow
About the Show
Logan Bartlett is a Software Investor at Redpoint Ventures - a Silicon Valley-based VC with $6B AUM and investments in Snowflake, DraftKings, Twilio, and Netflix. In each episode, Logan goes behind the scenes with world-class entrepreneurs and investors. If you're interested in the real inside baseball of tech, entrepreneurship, and start-up investing, tune in every Friday for new episodes.
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