How to Solve a Cold Email Problem

Fold2D is a SaaS company that sells software to help businesses with spam problems. It started out by selling an audit of its clients' mailboxes and then making money from the first 10 or some, you know, ten or $1,000 from that customer. The service already solved the problem; it was easier for Fold2D to sell because they knew their client's needs. Then high cost of the service gets you easier to sell a product: fold2d.com.