
468: Stop Writing Books Nobody Reads with Debs Jenkins
Read to Lead Podcast
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How to Write a Book That Gets Results
Being an author gets you the credibility, will get you the authority. Not everybody should write a book because sometimes it's not the right vehicle. The tendency or the desire is to write a 60, 70,000 words book. And I don't think people want information. We are drowning in information. What they want you to transformation can be found in a short book. You don't have to have a big book to get that transformation to the reader.
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