019 | Negroni vs. Old Fashioned type of cities: how trending cocktails change between cities and can be used as target occasions | with Krista Schubert from Overproof (Miami, FL, USA)
MAFFEO DRINKS
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Strategies for Account Selection in Beverage Marketing
This chapter explores the varied strategies brand representatives employ to select promotional accounts. It highlights the contrast between familiar selection methods and data-driven approaches, as well as the significance of outlet segmentation based on type and occasion.
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